THIS DOMAIN AND WEBSITE FOR RENT
Learn To Lower Your Cost Per Lead
Do You REALLY CARE
Where Your Customers Come From?
THE ANSWER MAY SURPRISE YOU!
Lower Your Cost by 50%
Increase Your Profits by 50%
Are you fishing in a small pond or are you casting your fishing net into a well stocked lake?
Do you know that tapping into a local area offers more success than most people realize? Today it is easy to get caught
up into the "Internet Trap" as the only means of successfully building a business, gaining leads, and marketing products or services.
Don't get me wrong, the Internet does offer many different avenues to reach a large audience, but dollar for dollar, your
local area offers much more at a fraction of the cost.
Research Findings
We first researched the cost of generating a business lead online back in 1999 and again in 2005 to determine how much
does it really cost to develop a business lead online that resulted or showed a PROFIT.
- $7.85 cost per lead that resulted in a profit.
Both tests used paid advertising (pay-per-click) in major search engines with a budget of $1,000 for each test. We limited
the amount paid for each click to $0.25 (25 cents). At the end of each test the leads generated which signed up to our
newsletter were tracked for one year to determine the profits generated from each of the leads.
Out of the $1,000 ad budget we produced 127 leads that generated a return (made a purchase) for a low priced affiliate
item that we were promoting.
The total amount of sales made was $2,413 and the commission we were paid was 35% of the sale amount for a grand total of
$844 in commissions earned (our return on a $1,000 ad budget).
As you can see we had a NET LOSS of $156 plus countless hours of post and manage the ads.
Both test results averaged a net loss of about 15 percent of our ad budget. In other words, we lost 15% of the total amount
of whatever we spent on advertising.
Could It Be The Product?
One of the questions we had after the test results was the price of the affiliate item and the commission paid. If the
price of the item was higher, the commission would also be higher. We tested that therory and duplicated the same campaign
but with a higher priced item that offered us more commission. IT WASN'T LONG before we realize the losses were going
to be even greater.
What Did We Learn?
No matter what product or service you are advertising, it requires a long-term strategy of cultivating the leads you
generate over a period of time. The more opportunities you have to sell your leads, the greater the opportunity for
profit. This is why it is so important to have your own mailing list to keep the communication going with your leads (prospects).
Can You Lower The Cost Per Lead?
Our next research test was directed at developing local leads to the same web site and the same offer.
We did NOT use the Internet to advertise. All of the advertising was done off line and with the same ad budget of $1,000.
- $3.82 cost per lead that resulted in a profit.
Our first test was so successful we have continued using the strategy to this day.
I use word-of-mouth advertising and the advertising is in the form of business cards that are designed as FREE MEMBERSHIP
cards that I pass out to friends and leave at places I visit - and I mean everywhere I go, I leave the membership cards.
Out of the $1,000 ad budget we produced 262 leads that generated a return (made a purchase) for the same priced affiliate
item that we were promoting in our first two research tests.
The total amount of sales made was $4,978 and the commission we were paid was 35% of the sale amount for a grand total of
$1,742 in commissions earned (our return on a $1,000 ad budget).
As you can see we had a NET GAIN of $742 plus the time I spent passing out the membership cards was nothing
since I was already there doing something else.
What is surprizing is this strategy continues to produce profits after many years (because I have access to these members)
and the cost per lead continues to drops as they continue to purchase items from time to time.
The Simple Strategy
Anyone can duplicate this strategy!
It really starts with a domain name that can be easily remembered and tells a story.
Choosing a good domain name is crucial to the success or failure of your business. It is not surprising how something so
small could have an impact on your business, but it does and billion dollar corporations understand how much it does.
It's Got To Be Memorable ...
A good domain name must be memorable to ensure that your domain name is one that is easy to remember and makes an
impact. Think about how powerful word-of-mouth advertising is and your domain must be easy to remember if it
is going to be effective. It should be easy, memorable, and straight forward.
Hearing It Is What Matters Most ... 
If a friend told you to visit a web site named Everything For Success.com, how would you spell it?
Everything For Success.com
Everything 4 Success.com
Using a number in your domain name like Everything 4 Success.com is NOT a good idea. Having a difficult to spell
domain name defeats the purpose of word-of-mouth advertising. If your domain name is hard to spell, it is HARD to remember.
To employ the power of word-of-mouth advertising, a domain name should contain only words and ANSWERS a question. See the most
important factor below.
It Has To Answer A Question ...
A good domain name should be descriptive and tell a story. In other words, when your visitors, customers, or potential customers HEARS
your domain name they should instantly be able to tell what they are going to find.
Consider the following domain names and you'll see they meet the three rules to effectively use a domain name as a marketing
tool and to employ the powerful strategy of word-of-mouth advertising.
The secret to an effective domain name is to think about three things:
If you hear it, will you remember it?
If you see it on a sign, will you remember it?
If you remember it, will be able to spell it?
Review the following domain names to see how this powerful can make a difference in your marketing efforts.
www.ForYourOnlineTraining.com
www.LearnHowToGrowRich.com
www.LearnToAdvertiseOnline.com
www.ShowMeHowToStartABusiness.com
www.TeachMeHowToUseTheInternet.com
www.TeachMeHowToMakeMoneyOnline.com
I have the above and more creative domain names to choose from. Secure yours today!
Are You Interested In Learning More?
Each creative domain name includes a mega web site
that you can easily manage to grow your business
off line and on line.
PLUS
I WILL PERSONALLY WORK WITH YOU
TO HELP YOU GAIN THE MOST!
I'll share with you step-by-step how to use
this proven strategy to exploded your business!
PLUS
You'll Receive 500 Membership Cards For Your
Domain Name to Start Advertising Locally!
LOGIN NOW TO SECURE YOUR SUCCESS PACKAGE!
Click Here To Learn More About EFS Gold Membership
Or Call Me, Clay Page
1-352-505-8120
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